Did you know that Google considers relevancy as the most important ranking signal? Or that Google will demote your website ranking if it isn’t mobile friendly? These are but two out of hundreds of factors that Google takes into account when its algorithm considers how to rank your website. The practice of improving a website to rank well is known as Search Engine Optimisation or SEO for short.
We don’t mean to toot our own horn, but we do SEO very, very well. In fact, it’s quite possibly the thing that we excel at the most in the digital space. Our Australian team not only have years of experience in SEO across many different industries, they stay up to date with the latest changes and updates that Google releases. That’s right; just like a piece of software, Google gets updated hundreds, sometimes thousands of times in a single year, and every single one of those updates can impact your websites ranking. Here’s a fun fact; did you know Google received a reported 3,234 updates in 2018? That works out to an average of nine times a day!
What is a backlink?
A backlink is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links.” Backlinks are important to SEO.
Why are backlinks important?
Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another.
In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to. So, earning these backlinks can have a positive effect on a site’s ranking position or search visibility.
What are local SEO citations?
A citation is an online reference to your business’s name, address and phone number (NAP). Like links to your website, Google uses them when evaluating the online authority of your business.
Why are citations important?
Along with links and reviews, citations are a primary factor that Google uses when deciding on which order to rank businesses in their local search results. To them, it’s logical that a business that’s mentioned a lot online deserves a higher ranking than one that’s hardly mentioned at all, especially if those mentions are on websites that are relevant in terms of location and/or topic.
Google uses citations to verify the accuracy of the contact details in their local business listings too, as listing addresses or phone numbers which are out of date, incorrect or falsified, looks bad on them and causes people to question the reliability of their search results. If exactly the same NAP is listed on 50+ different websites then it’s highly likely to be correct information, and Google can be more confident in showing that NAP to searchers.
Another reason citations are important is that, as well as helping to improve your business’s rankings in local search results, they increase general awareness of your business and provide more ways for people to find you online. The more places that your business’s NAP is listed, the higher the likelihood of people seeing it, and the more people who see it, the greater the number of people who will contact you.